WCLM RADIO is part of the Richmond Soul Rado Network.The Richmond Soul network is the largest locally owned African American radio station in Richmond, Virginia. The Richmond Soul Radio Network strives to be a socially responsible company with local talk shows that deal with local issues.
FACILITY: Hull Street Richmond,VA 23224
AUDIENCE: This format was designed to reach a crossover audience from 25-60 years old which comprises over 65% of the Richmond, Petersburg,Tri-cities.
DIAL POSITION: WCLM RADIO dial frequency 1450AM
* Arbitron Ratings Data has reported WCLM in the TOP 20 stations in the Richmond market. Making WCLM the #1 AM Station for Urban Oldies & Gospel.
Radio is a relationship medium. It offers marketers a vehicle to connect and become personally relevant to consumers. Radio programming is designed to target very specific life groups. While it reaches broad audiences it also touches small niche markets through on-air and online programming like a "Real Estate Show" or a specific genre of a music hour. The personalization of radio formats carries over to the perception of radio ads. People take ownership and believe that "my station" carries "my ads." This means that:
- Radio ads should speak to people on a personal level, not as a group.
- Radio reaches people at an emotional level. Emotions drive buying decisions.
- The right message delivered by the right station is more important than the slick production of a spot or campaign.
- Radio ads, more than any other media, should be compatible with the station's virtual community.
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WHY CHOOSE RADIO?
RADIO HAS PERSONALITY - It establishes a one-on-one relationship between the on-air personality and the listener; communication is direct.
RADIO IS INTRUSIVE - It reaches the consumer not actively looking to buy and creates awareness leading to interest, desire and purchases.
RADIO BUILDS TRAFFIC - It is an excellent medium for attracting prospects to sales events and special functions.
RADIO REACHES CONSUMERS THROUGHOUT THE DAY Consumers listen to the radio around the clock.
RADIO REACHES CONSUMERS WHEREVER THEY ARE - 95% of all cars have radios. 61% of all people have radios at work and 99% of all households have radios.
RADIO IS FLEXIBLE - You can make changes quickly and easily.
Radio & Internet A "WINNING" COMBO 
Radio and Internet play well together. Radio acts as the Connector while the Internet behaves as the Maven and together they make a fabulous Salesman.
- 83% of the population (ages 18-54) are reached, on a daily basis, by using Radio and the Internet.
- 67% say, "Hearing things on the Radio will remind me to look up something when I'm using the Internet."
- 57% of those who listen to the Radio while online say they "check out things on the Internet just after hearing about them on Radio."
- 41% of light or non-users of television are super heavy users of Radio or the Internet.
- When Radio ads and Internet ads are used in tandem, compared to a singular web ad, unaided brand recall dramatically enhances four and a half times.
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By utilizing the listeners imagination you can demonstrate a product, travel to exotic places, or do a side by side comparison much more easily and inexpensively than on TV.
BECAUSE RADIO WORKS...IT'S AS SIMPLE AS THAT!